About Us

Farouk Trading and Contracting Co. Ltd. is a trusted name across the Kingdom of Saudi Arabia, proudly delivering a decade of excellence in premium kitchen and coffee experiences. As the sister concern of Emporium Star General Trading LLC (ESGT) of Dubai, we are part of a legacy built on quality, authenticity, and deep regional expertise.

Since our foundation, we have been instrumental in introducing and nurturing groundbreaking brands like Sage, Breville, Lelit within the Saudi market. Each brand we represent is chosen for its legacy of innovation, mirroring our own commitment to bringing the finest products to our customers.

While our Dubai-based sister company pioneered the brand’s introduction in the UAE in 2010, our strength lies in our local presence. Operating from our strategic location in Jeddah, we ensure swift and reliable shipping to every corner of the Kingdom. Our team possesses the same hands-on experience, product knowledge, and unwavering dedication to customer satisfaction that defines our group’s reputation.

Guided by the strong values of our ownership—honesty, trust, and loyalty—we have built a team that shares this commitment. We believe in fostering relationships built on integrity and passion, ensuring every customer receives unparalleled service and genuine guidance.

“Trust your intuition and always go for it.”

At Farouk Trading and Contracting, we are more than just a retailer; we are your reliable partner in Saudi Arabia for transforming your kitchen and coffee journey with exceptional brands.